Telco Operator Reduces Churn 22% with AI Retention Engine
Building an AI churn prediction and retention orchestration platform on Microsoft Fabric, identifying at-risk subscribers and triggering targeted save offers.
Project Overview
The Challenge
Churn was managed reactively after subscribers ported out, with limited ability to intervene proactively at the right moment with the right offer.
- 1Reactive churn management after port-out request
- 2No granular churn risk scoring by subscriber segment
- 3Generic save offers eroding margin without retaining customers
Our Solution
CloudGate built a churn prediction and retention orchestration platform on Microsoft Fabric with personalized retention journeys.
- Churn risk scoring at subscriber level updated daily
- Personalized retention journeys orchestrated in Power Automate
- Offer optimization minimizing margin erosion
The Results
- Retained 200K subscribers in the first year on the platform
Technologies Used
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