Solution Retail
Copilot-Powered Loyalty CRM for Retailers
A loyalty CRM on Dynamics 365 Customer Insights with AI micro-segmentation and a marketing copilot that personalizes campaigns at scale for retailers.
+24%Member spend
+50%Campaign engagement
3xCampaign throughput
Typical outcomes for this kind of engagement. Results depend on your data and starting point.
THE CHALLENGE
Large loyalty programs are often served with broad campaigns segmented on little more than recency, frequency and spend, and engagement declines as a result.
- Generic loyalty campaigns with declining engagement
- Segmentation limited to basic RFM analysis
- Marketing capacity too small for personalization at scale
OUR APPROACH
CloudGate deploys Dynamics 365 Customer Insights on a unified loyalty data platform, with AI-driven micro-segmentation and journey orchestration triggered by member behavior.
- Unified loyalty data platform on Dynamics 365 Customer Insights
- AI-driven micro-segmentation well beyond RFM
- Journey orchestration triggered by behavior rather than campaign calendar
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