Solution Retail
Subscriber 360 Personalization for Mobile Operators
A real-time Subscriber 360 platform on Microsoft Fabric that drives personalized offers, journeys and care across every channel, for mobile network operators.
+15%Arpu lift
+40%Offer conversion
Sub-secondPersonalization latency
Typical outcomes for this kind of engagement. Results depend on your data and starting point.
THE CHALLENGE
Subscriber data is split across charging, network, CRM and care systems, and none holds the full picture, so personalization amounts to broadcasting the same offer to large segments.
- Subscriber data fragmented across charging, network, CRM and care systems
- Generic offers broadcast to broad segments with poor conversion
- Margin eroded by discounting to subscribers who would stay anyway
OUR APPROACH
CloudGate unifies subscriber data on Microsoft Fabric in a Subscriber 360 model updated within seconds, then builds a real-time personalization layer that feeds every customer-facing channel from the same intelligence.
- Unified Subscriber 360 on OneLake with sub-second updates
- AI-driven micro-segmentation and next-best-offer modeling
- Cross-channel personalization across app, web, USSD, SMS, retail and care
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