MNO Lifts ARPU 15% with Subscriber 360 Platform
Building a unified Subscriber 360 platform on Microsoft Fabric that powers hyper-personalized offers, journeys, and care across all touchpoints.
Project Overview
The Challenge
Subscriber data was fragmented across charging, network, and CRM systems, preventing genuine personalization.
- 1Subscriber data fragmented across charging, network, CRM, and care systems
- 2Generic offers with poor conversion economics
- 3Limited ability to track subscriber journeys cross-channel
Our Solution
CloudGate unified all subscriber data on Microsoft Fabric and built a real-time personalization layer feeding all customer-facing systems.
- Unified Subscriber 360 on OneLake with sub-second update SLA
- AI-driven micro-segmentation and next-best-offer modeling
- Cross-channel personalization across app, web, USSD, SMS, and care
The Results
- Reactivated 1.2M dormant subscribers via personalized offers
Technologies Used
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