AI Demand Forecasting for FMCG Manufacturers

Typical outcomes for this kind of engagement. Results depend on your data and starting point.

Spreadsheet demand planning cannot handle the SKU-location complexity of an FMCG portfolio, so forecast accuracy is low and the business alternates between stockouts on fast movers and obsolete stock on everything else.

• Spreadsheet forecasting unable to handle SKU-location-week complexity
• Low SKU-level accuracy driving stockouts and obsolescence at once
• Promotional lift estimated manually

CloudGate builds an ML forecasting platform on Microsoft Fabric that forecasts at SKU-location-week granularity, modeling promotion, seasonality, calendar and event effects explicitly.

• ML demand forecasting at SKU-location-week granularity
• Promotion lift modeling with what-if scenario analysis
• Seasonality, calendar, event and weather effects modeled explicitly