Solution Retail
AI Pricing and Trade Promotion Optimization for FMCG
Price elasticity models and promotion ROI prediction on Microsoft Fabric help FMCG manufacturers set prices and plan trade spend before it is committed.
+12 ptsPromotional roi
Real-timeRoi visibility
Pre-commitmentPromotion roi prediction
Typical outcomes for this kind of engagement. Results depend on your data and starting point.
THE CHALLENGE
Trade promotion consumes a large share of gross revenue, yet post-event ROI often arrives six to eight weeks late, after the next promotion is already committed.
- Promotional ROI reported 6-8 weeks after the event, too late to change the next one
- Pricing set on intuition rather than measured elasticity
- Wide, unexplained ROI variance across customers, SKUs and event types
OUR APPROACH
CloudGate builds a pricing and trade promotion platform on Microsoft Fabric with price elasticity models by SKU, channel and customer, promotion ROI prediction before commitment, and post-event analysis that feeds back into the models.
- Price elasticity models by SKU, channel and customer in Azure Machine Learning
- Promotion ROI prediction before commitment, with post-event comparison
- Cannibalization and halo effect modeling across the portfolio
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