Home/Case Studies/Conversational Commerce Agent
RetailSolution

Conversational Commerce Agent

A shopping assistant that understands natural language, recommends products and completes guided purchases.

Solution
Generative AI
Industry
Retail
Company Size

Solution Overview

industry
Retail
solution
Generative AI
technologies
Azure OpenAI, Azure AI Search, Copilot Studio, Dynamics 365 Commerce, Azure AI Vision, Power Automate

The Challenge

Shoppers describe what they want in their own words (something warm for a winter trip, a gift for a teenager, shoes that work for both office and weekend), and keyword search fails all of it.

  • 1Keyword search failing shoppers who describe needs rather than product names
  • 2Category navigation assuming knowledge of a taxonomy shoppers do not have
  • 3Generic recommendations ignoring stated intent and context

Our Approach

CloudGate builds a conversational commerce assistant grounded in your catalogue, using semantic search over product attributes, descriptions and imagery so natural-language intent maps to actual products.

  • Semantic search over catalogue attributes, descriptions and imagery
  • Natural-language intent understanding including occasion and use-case queries
  • Clarifying questions to narrow intent rather than returning an undifferentiated list

Typical Outcomes

+15-25%
TYPICAL ENGAGEMENT LIFT
Semantic
NATURAL-LANGUAGE DISCOVERY
Guided
CONVERSATION THROUGH TO CHECKOUT

Typical outcomes for this solution pattern, not the results of a named client engagement.

Technologies Used

Azure OpenAIAzure AI SearchCopilot StudioDynamics 365 CommerceAzure AI VisionPower Automate
Full architecture and data flow in the Data & AI Catalog

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